As the cost of reaching mass television audiences rises and direct marketing to individuals become more effective, advertisers are changing channels…
(第一個電視廣告)是布洛瓦鐘的一段20秒鐘的短小廣告,其費用是9美元。
It was a 20-second spot for a Bulova clock, and cost $ 9.
更為嚴重的是,電視網的廣告費用一直在上漲,增速遠遠超過通貨膨脹。
Worse, the cost of advertising on network television has been rising at a rate far in excess of inflation.
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